With the progress and advancement of printing technology, the use of fancy paper that is not produced in the Philippines has become more and more popular in our market during recent decade.
These papers which are divided into writing, text and cover are produced by specialized mills abroad, notably North America, Europe and now Asia, for printing of letterheads, catalogues, export garment tags, promotional materials, menus, tourist hotel brochures, advertising promo materials, big corporation write-ups, annual reports, restaurant menus, presentation folders, government and multinational corporation stationeries, invitation and greeting cards and other special events promotion use.
These papers and covers are created to convey messages in elegant and attractive style, sales of which are based upon the emotional motivation of the users.
In Asia, we call this range as “FANCY PAPER”, while in the western world, it is also known as “SPECIALTY PAPER”. Nevertheless they are the same, generally speaking.